Sunday, October 1, 2023
Motion Graphics
Motion Graphics
Motion Graphics
Introduction
Introduction
Introduction
Introduction
In a media landscape driven by speed and scrolls, motion is what stops the thumb. Effective motion design doesn't just move — it communicates, reinforces, and elevates. This section showcases animations where strategic communication meets visual rhythm.
Motion graphics sit at the intersection of graphic design, grid systems, web development, and photography/videography. I specialize in creating dynamic content that enhances memorability and ensures key messages land with precision.
Primary tools include:
Adobe Suite – After Effects (primary), Photoshop, Illustrator, Animate
Other platforms – Fusion, Rive, Blender, Cinema 4D
While I’m fluent across multiple environments, the animations here are primarily 2D works created in After Effects — a space where I operate with the most speed and fluency. I also produce 3D and interactive motion pieces using tools like Rive, Blender, and Cinema 4D when projects demand deeper dimensionality.
These examples reflect the kind of work I’m most frequently tasked with — purpose-driven animations designed to clarify, captivate, and convert.
The project items you see on this page are directly related to
Sock City - Branding Development
UKIYO - Art Direction and Project Management
It is recommended you start at both of those projects so that you can have a stronger understanding of what you see below.
Sock City – Animated Explainer Video
I developed a complete branding system and produced an animated explainer video to illustrate the anatomy of a sock, using Photoshop, Illustrator and After Effects.
Designed to demonstrate how motion graphics can reinforce brand identity and product education, the project required end-to-end conceptualization, including customer profiling, brand aesthetics and communication strategy, without access to pre-existing business data.
I tackled the unique challenge of building a fictional brand from the ground up to simulate a real-world creative brief part of what I guild to deliver on this is this animation about the anatomy of a sock.
Sock City - Anatomy Of A Sock:
I developed a complete branding system and produced an animated explainer video to illustrate the anatomy of a sock, using Photoshop, Illustrator and After Effects.
Designed to demonstrate how motion graphics can reinforce brand identity and product education, the project required end-to-end conceptualization, including customer profiling, brand aesthetics and communication strategy, without access to pre-existing business data.
I tackled the unique challenge of building a fictional brand from the ground up to simulate a real-world creative brief part of what I guild to deliver on this is this animation about the anatomy of a sock.
Sock City - Anatomy Of A Sock:
I developed a complete branding system and produced an animated explainer video to illustrate the anatomy of a sock, using Photoshop, Illustrator and After Effects.
Designed to demonstrate how motion graphics can reinforce brand identity and product education, the project required end-to-end conceptualization, including customer profiling, brand aesthetics and communication strategy, without access to pre-existing business data.
I tackled the unique challenge of building a fictional brand from the ground up to simulate a real-world creative brief part of what I guild to deliver on this is this animation about the anatomy of a sock.
Sock City - Anatomy Of A Sock:
I developed a complete branding system and produced an animated explainer video to illustrate the anatomy of a sock, using Photoshop, Illustrator and After Effects.
Designed to demonstrate how motion graphics can reinforce brand identity and product education, the project required end-to-end conceptualization, including customer profiling, brand aesthetics and communication strategy, without access to pre-existing business data.
I tackled the unique challenge of building a fictional brand from the ground up to simulate a real-world creative brief part of what I guild to deliver on this is this animation about the anatomy of a sock.
Sock City - Anatomy Of A Sock:
Animating the Cover Art for Single Releases
To amplify individual track releases, we repurposed the core cover art into a series of animations synced to the music.
Each animation was designed to reflect the tone of its respective single subtle movements, rhythmic pulses, and layered transitions brought the artwork to life without overwhelming the original design.
These animations served as short-form ads, optimized for platforms like Instagram, TikTok designed to be posts and drive organic traffic after delivering them through social media platforms as a surprise to current audience members.
I created specific CTA ads that were ran through Meta business suite with clear calls to action directing listeners to their preferred streaming services.
This approach combined aesthetic continuity with targeted promotion, making each release visually distinct while reinforcing the broader identity of the project.
This Is Your Brain Instagram Post Single Drop:
Mad House Instagram Single Drop:
To amplify individual track releases, we repurposed the core cover art into a series of animations synced to the music.
Each animation was designed to reflect the tone of its respective single subtle movements, rhythmic pulses, and layered transitions brought the artwork to life without overwhelming the original design.
These animations served as short-form ads, optimized for platforms like Instagram, TikTok designed to be posts and drive organic traffic after delivering them through social media platforms as a surprise to current audience members.
I created specific CTA ads that were ran through Meta business suite with clear calls to action directing listeners to their preferred streaming services.
This approach combined aesthetic continuity with targeted promotion, making each release visually distinct while reinforcing the broader identity of the project.
This Is Your Brain Instagram Post Single Drop:
Mad House Instagram Single Drop:
To amplify individual track releases, we repurposed the core cover art into a series of animations synced to the music.
Each animation was designed to reflect the tone of its respective single subtle movements, rhythmic pulses, and layered transitions brought the artwork to life without overwhelming the original design.
These animations served as short-form ads, optimized for platforms like Instagram, TikTok designed to be posts and drive organic traffic after delivering them through social media platforms as a surprise to current audience members.
I created specific CTA ads that were ran through Meta business suite with clear calls to action directing listeners to their preferred streaming services.
This approach combined aesthetic continuity with targeted promotion, making each release visually distinct while reinforcing the broader identity of the project.
This Is Your Brain Instagram Post Single Drop:
Mad House Instagram Single Drop:
To amplify individual track releases, we repurposed the core cover art into a series of animations synced to the music.
Each animation was designed to reflect the tone of its respective single subtle movements, rhythmic pulses, and layered transitions brought the artwork to life without overwhelming the original design.
These animations served as short-form ads, optimized for platforms like Instagram, TikTok designed to be posts and drive organic traffic after delivering them through social media platforms as a surprise to current audience members.
I created specific CTA ads that were ran through Meta business suite with clear calls to action directing listeners to their preferred streaming services.
This approach combined aesthetic continuity with targeted promotion, making each release visually distinct while reinforcing the broader identity of the project.
This Is Your Brain Instagram Post Single Drop:
Mad House Instagram Single Drop:
Animating for Educational Objecitve Reenforcement
As part of the U.S. Air Force’s effort to modernize competency-based training for the maintenance community, I was tasked with overhauling outdated instructional content, shifting from static 1980s-style graphics to dynamic, motion-enhanced learning assets.
This Right Time Training video for A-10 refueling is classified as Controlled Unclassified Information (CUI), so it cannot be shared in full. However, the clips below demonstrate key innovations that now define the Air Force’s training media standard.
Key contributions included:
Replaced full-screen text blocks with sleek lower-third iconography, reducing attention breakpoints and significantly improving pacing and retention.
Developed motion infographics to reinforce learning objectives, eliminating the need for costly video capture setups and reducing production time.
Established a reusable framework for future Right Time Training content upgrades, now slated to impact 250+ videos and 800,000+ users across the Air Force training pipeline.
This project has become the benchmark for all forthcoming motion-integrated training video productions.
New intro and disclaimer slides:
Deployment of Icon System:
Animated Infographics:
As part of the U.S. Air Force’s effort to modernize competency-based training for the maintenance community, I was tasked with overhauling outdated instructional content, shifting from static 1980s-style graphics to dynamic, motion-enhanced learning assets.
This Right Time Training video for A-10 refueling is classified as Controlled Unclassified Information (CUI), so it cannot be shared in full. However, the clips below demonstrate key innovations that now define the Air Force’s training media standard.
Key contributions included:
Replaced full-screen text blocks with sleek lower-third iconography, reducing attention breakpoints and significantly improving pacing and retention.
Developed motion infographics to reinforce learning objectives, eliminating the need for costly video capture setups and reducing production time.
Established a reusable framework for future Right Time Training content upgrades, now slated to impact 250+ videos and 800,000+ users across the Air Force training pipeline.
This project has become the benchmark for all forthcoming motion-integrated training video productions.
New intro and disclaimer slides:
Deployment of Icon System:
Animated Infographics:
As part of the U.S. Air Force’s effort to modernize competency-based training for the maintenance community, I was tasked with overhauling outdated instructional content, shifting from static 1980s-style graphics to dynamic, motion-enhanced learning assets.
This Right Time Training video for A-10 refueling is classified as Controlled Unclassified Information (CUI), so it cannot be shared in full. However, the clips below demonstrate key innovations that now define the Air Force’s training media standard.
Key contributions included:
Replaced full-screen text blocks with sleek lower-third iconography, reducing attention breakpoints and significantly improving pacing and retention.
Developed motion infographics to reinforce learning objectives, eliminating the need for costly video capture setups and reducing production time.
Established a reusable framework for future Right Time Training content upgrades, now slated to impact 250+ videos and 800,000+ users across the Air Force training pipeline.
This project has become the benchmark for all forthcoming motion-integrated training video productions.
New intro and disclaimer slides:
Deployment of Icon System:
Animated Infographics:
As part of the U.S. Air Force’s effort to modernize competency-based training for the maintenance community, I was tasked with overhauling outdated instructional content, shifting from static 1980s-style graphics to dynamic, motion-enhanced learning assets.
This Right Time Training video for A-10 refueling is classified as Controlled Unclassified Information (CUI), so it cannot be shared in full. However, the clips below demonstrate key innovations that now define the Air Force’s training media standard.
Key contributions included:
Replaced full-screen text blocks with sleek lower-third iconography, reducing attention breakpoints and significantly improving pacing and retention.
Developed motion infographics to reinforce learning objectives, eliminating the need for costly video capture setups and reducing production time.
Established a reusable framework for future Right Time Training content upgrades, now slated to impact 250+ videos and 800,000+ users across the Air Force training pipeline.
This project has become the benchmark for all forthcoming motion-integrated training video productions.
New intro and disclaimer slides:
Deployment of Icon System:
Animated Infographics:
More Works More Works
Art Direction and Project Management
Art Dirrection, Campaign Branding and Project Management
Art Direction and Project Management
Art Dirrection, Campaign Branding and Project Management
Art Direction and Project Management
Art Dirrection, Campaign Branding and Project Management
Art Direction and Project Management
Art Dirrection, Campaign Branding and Project Management
Branding Systems
Brand development
Branding Systems
Brand development
Branding Systems
Brand development
Branding Systems
Brand development