Work Pages

Monday, April 28, 2025

Layout and Grid Systems

Layout and Grid Systems

Layout and Grid Systems

2025 Northern Utah Spring Sling – Event Report Design

I designed a polished, print-ready event summary for a PDGA A-Tier disc golf tournament held in Ogden, Utah.

The project included creating a branded 1–2 page report suitable for sponsor communications, player updates, and promotional use.

Key Contributions:

Developed a visually engaging layout aligned with the “Distracted” brand identity
Integrated official event assets, including logos, color schemes, and typography
Translated raw data into infographic-style visuals (e.g., birdie charts, pie graphs)
Ensured accessibility through high-contrast colors and legible fonts
Delivered print (8.5x11 full-bleed) and web-optimized PDF versions, plus InDesign source files

Turnaround: 1-day delivery (Issued April 21, 2025 – Delivered April 22, 2025)

National Espresso Day – Social Media Campaign

Platform Adaptation for Instagram & Facebook

Designed a set of promotional visuals for National Espresso Day tailored for cross-platform social media deployment. Each asset used a unique grid system to match its target platform’s optimal dimensions and user behavior.

Key Elements:

Created Instagram square post, Facebook banner, and vertical Reel-style image
Used a burlap texture and espresso-themed imagery for cohesive visual branding
Applied clear typographic hierarchy and call-to-action emphasis
Included an interactive element (“Try This!” recipe) to encourage engagement
Designed using platform-specific proportions to maximize readability and impact

Tools Used: Adobe Photoshop, Illustrator

Platform Adaptation for Instagram & Facebook

Key Elements:

Created Instagram square post, Facebook banner, and vertical Reel-style image
Used a burlap texture and espresso-themed imagery for cohesive visual branding
Applied clear typographic hierarchy and call-to-action emphasis
Included an interactive element (“Try This!” recipe) to encourage engagement
Designed using platform-specific proportions to maximize readability and impact

Tools Used: Adobe Photoshop, Illustrator

Disc Golf Flight Chart Trifold – MVP Discs New Player Guide

Print Design & Infographic Layout

Created a beginner-friendly trifold handout to help new disc golf players understand MVP Disc Sports’ flight rating system and select discs based on their skill level and needs. The piece blends product visuals, data visualization, and instructional content to support confident disc selection on the course.

Key Features:

Explained the four-number disc flight rating system (Speed, Glide, Turn, Fade) with a breakdown of terminology and visuals
Developed custom infographics illustrating disc flight patterns and aerodynamic phases
Categorized discs by purpose: Distance Driver, Midrange, Putt & Approach — each with visual examples and use cases
Balanced brand alignment with clarity, accessibility, and user-first design principles
Designed for print distribution at local disc golf events and shops

Tools Used: Adobe Illustrator, InDesign, Photoshop

Print Design & Infographic Layout

Key Features:

Explained the four-number disc flight rating system (Speed, Glide, Turn, Fade) with a breakdown of terminology and visuals
Developed custom infographics illustrating disc flight patterns and aerodynamic phases
Categorized discs by purpose: Distance Driver, Midrange, Putt & Approach — each with visual examples and use cases
Balanced brand alignment with clarity, accessibility, and user-first design principles
Designed for print distribution at local disc golf events and shops

Tools Used: Adobe Illustrator, InDesign, Photoshop